iJOBS Case Study: Pharma Market Research

Event Description

This will be a hands-on session doing a case study on adherence to an oral oncologist and the implications for research. Dan Reinhardt of Return on Focus will lead the program. We will be looking at the data published on adherence to oral cancer medications and then have a discussion regarding the implications to patients, physicians and industry. To view the presentation slides, click here.

The following are links to relevant papers: 1, 2, 3, and 4.