Event Summary: Pharma Market Research - Case Study
Last month, iJOBS held a case study in Pharma Market Research. This case study was coordinated by Return on Focus, a company that uses evidence-based marketing to provide new marketing strategies for pharmaceutical and biotechnology companies. Return on Focus was started in 2006 by Dan Reinhardt, who received his BS and MBA in Marketing. Evidence-based marketing is a type of marketing that uses research, statistics, and trends to integrate evidence with strategic expertise.